Not only will IBC2023 host world-first debuts of game-changing technology for the media and entertainment industry, but it’ll also showcase the latest in innovative thinking, novel research and groundbreaking proofs of concept across a series of showfloor features.
Running throughout all four days of the show, the Innovation Stage in Hall 3 will welcome speakers from Microsoft, Imagine, ITV, Sony, Adobe, Operative, Zeas, SAS, Snowflake, Viaccess-Orca, Wasabi and Xytech. They will discuss the latest trends and highlight how attendees can action ideas and make effective technology investments.
Also taking place on the Innovation Stage, the IBC Accelerator Programme continues to take a unique approach to solving complex media and entertainment business and technology challenges, with a focus on hands-on experimentation. Eight projects will be showcased this year, featuring 80 world-leading media brands and technology pioneers, including BBC, ITV, IMDB, Fox Entertainment, Paramount, Vodafone Group, Verizon Business, Cisco and Google. Projects will look at everything from use cases for synthetic humans to advancements in live media production workflows.
Visitors wanting to see some of the most transformative innovations in media technology are also encouraged to head to Hall 8 where the Tech Zone is bringing together a diverse range of cutting-edge technologies that are pushing the boundaries of what’s possible now, and showcasing what’s next. Exhibitors here include NHK, Yle, Nvidia, SWR and KBS.
As part of a wide-ranging IBC Conference Programme that will explore the biggest issues facing our industry, the Technical Papers Programme is an unmissable exploration into real-world problems faced by the international broadcast and digital media industry. This year, authors will present their unique research into areas such as AI, live production workflows and 5G. On Friday 15 September, Momoko Maezawa, Research Engineer, NHK; Punyabrota Dasgupta, Principal Solutions Architect, AWS India; and Danielle Arets, Prof Journalism and Innovation, Fontys University of Applied Sciences, will present at ‘How AI is advancing media production’.
This is followed by Taishi Iwasaki, Research Engineer, NHK; Adrian Murtaza, Senior Manager Technology and Standards, Fraunhofer IIS; and Yannik Grewe, Senior Manager, Media Technologies & Business Development, Fraunhofer IIS, in ‘Live production - next generation technology trials’; and Giulio Stante, R&D Engineer, RAI Radiotelevisione Italiana; Mark Waddell, Lead R&D Engineer, BBC; and Samuel Yoffe, Systems Engineer, Neutral Wireless, in ‘Live production using 5G networks - ambitious case studies’. The final session of the day is ‘5G technology - convergence with broadcast’, with Alessandro Lucco-Castello, Researcher, RAI, and Thomas Stockhammer, Senior Director, Technical Standards, Qualcomm.
The programme continues with four sessions on 16 September, starting with ‘Streaming - improving delivery efficiency’, featuring Steve Appleby, Senior Manager, Research, Video Delivery, BT, and Yuriy Reznik, VP, Research, Brightcove.
This is followed by ‘Recent advances in immersive and volumetric media’ with
Bart Kroon, Senior Scientist, Philips; Sanjay Mishra, Associate Fellow, Network Design, Verizon; and David Jorba, VP of Business Development, disguise.
The penultimate Tech Paper Session is ‘Advances in video coding and processing’. Hojatollah Yeganeh, Principal Video Architect and Research Lead, IMAX; Nelson Francisco, Principal Video Compression Engineer, MediaKind; Benjamin Bross, Head of Video Coding Systems, Fraunhofer HHI; and Gosala Kulupana, Lead R&D Engineer, BBC R&D, will be leading the conversation.
The final session will focus on ‘Enhancing the user experience’. This features Michael Armstrong, Senior R&D Engineer, BBC R&D, and Takashi Koyano, Corporate Officer, Digital Solution Center, NHK Enterprises.
Big names will also be sharing their insight on the free-to-attend Showcase Theatre in Hall 12 across all four days of the show. On Friday 15 September, Google Cloud and Accenture will be taking over the stage. Google Cloud will kick things off with ‘The Frontier of AI in Media and Entertainment’, before moving on to ‘Security in the Modern Media Supply Chain’ and ‘Leading the Way: Implementing successful technology strategies for media and entertainment’.
Accenture then pick up on the AI theme with ‘GenAI as a growth engine for content innovation’, before taking a deep-dive into the launch of F1 TV, which lets viewers tailor their experience, switching between live streams from track-side and on-board cameras.
Saturday sees a full day of sessions led by AWS. Generative AI in media and entertainment, live cloud production with TNT Sports, a look at the patterns and anti-patterns for post-production in the cloud, driving business transition through migration to the cloud, software-defined broadcast infrastructure, and navigating the transition to IP are all on the agenda.
Sunday morning will see Zixi and Microsoft share their latest insights, before SWEET.TV and Wondershare carry on the conversation in the afternoon.
Zixi will begin with a discussion around the economic advantages of IP delivery, while the Microsoft-hosted session will explore the impact of change – including that heralded by AI – in the media industry. SWEET.TV will then share its latest thinking on the future of pay-TV and multiplatform OTT development, before Wondershare discusses the impact of AI on creativity.
On Monday the Showcase Theatre will host a series of sessions based around gaming and entertainment and its convergence with the film and TV sector. Speakers from Ubisoft, Omdia, EVS, Media.Monks, EA Games and The Story Mob will consider everything from in-game advertising and top gaming trends to the long-term vision for esports.