All Thought Leadership articles
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Thought LeadershipWeb3: The next paradigm shift in the entertainment and media industry
The entertainment and media industry is currently undergoing a significant transformation, evoking memories of past disruptions that maintain their impact. Actions like calculated strategic shifts by prominent players, the emergence of NFTs, and the evolving social media landscape driven by TikTok signify the ongoing breakdown of established norms in entertainment ...
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Thought Leadership
Ensuring Secure Streaming from Backend to App: A Holistic Approach to Protect User Data, Content, and Service Infrastructure in OTT and PayTV Services
In the realm of streaming services, the constant battle to safeguard digital content from piracy and cyber threats persists. While Digital Rights Management (DRM) was once at the forefront of content protection, today’s landscape demands a broader, more holistic security approach. As hackers continually refine their tactics, securing OTT/PayTV streaming ...
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Thought Leadership
Why Generative AI is No Good Without Traditional Machine Learning
Generative AI (Gen-AI) is everywhere at the moment, it’s on everyone’s mind, from service providers to even end-users, thanks to the awareness of the technology through applications like ChatGPT or BARD. But is it a valid tool for the media and entertainment industry, particularly for content personalisation and monetisation solutions? ...
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Thought Leadership
Get the Benefits of SaaS-Driven Media Workflows – Without All the Work
By now, most media organisations realise that utilising the cloud for their media supply chain makes good sense. With the demand peaks and valleys that come with a dynamic, fast-moving industry, having technical infrastructure that can easily scale up or down is essential to achieving the agility and efficiency needed ...
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Thought Leadership
What’s Happening in the Video Advertising space?
Whether it’s cinema, broadcast TV, YouTube, or TikTok, these services wouldn’t exist at the scale they are today without advertising. But as video services, tech, and video consumption evolve, the role of advertising is changing as well.
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Thought Leadership
Unlocking customer happiness: The Power of Remote Management
The video streaming industry has been experiencing significant growth while at the same time consumer expectations have continued to rise, and competition has become ever more fierce. The industry is at a point of inflection where only those service operators who can transition to satisfy the consumer demands while controlling ...
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Thought Leadership
Consolidation, SaaS solutions and Cloud TV – How Media Services and Telcos Can Embrace Ongoing Trends to Drive Revenue and Keep Up with New Media
The media landscape has evolved dramatically in recent years. Not only has there been a shift in what media we see, how we see it, and who provides it, but media services and the content they facilitate have become thoroughly intertwined with consumers’ means of communication as well.
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Thought Leadership
The day content providers became ads managers, or how FAST is changing content providers’ business and pushing them to get new skills
Professional press, analysts, and even media agreed that FAST should be seen not as competition, but as an additional source of revenue to SVOD and broadcast licensing. Everybody is jumping into this new distribution model by leveraging massive dormant catalogues of old content, from small boutiques to independent network and ...
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Thought Leadership
Enhancing Decision Experience (DX) for Content Choice: A Path to Resolving Video Consumption’s Paradox
Matthew Wilkinson, CEO at Magine Pro delves into the concept of ‘Decision Experience (DX)’ and its potential to solve the paradox of too much choice in video consumption. With an ever-growing expanse of content to choose from, the challenge of decision-making is now more critical than ever. Read on to ...
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Thought Leadership
There´s code behind every click: Engineering Truths behind UI/UX
Creating great Developer Experiences should be a goal considered first, or at least in tandem with creating outstanding user experiences.
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Thought Leadership
How innovation in the media technology stack of software, hardware and networking can drive better and more cost-effective performance for streamers
With profitability as a primary business objective for streamers, the innovation of technology and associated financial models is the latest hot subject. The viewer experience remains paramount to ensure popularity of the streaming service, which returns best possible revenues. But financial models for buying technology should change to give economies ...
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Thought Leadership
Rejuvenation of traditional media audiences and why it is key for tomorrow’s television
In recent years, we have witnessed a remarkable transformation in content consumption, mainly driven by the internet and new technologies.
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Thought Leadership
Broadcasting’s Shifting Terrain: Insights on Industry Challenges
The broadcasting industry is going through a rapid and significant change, driven by new technologies and shifts in how people consume content. The global video-streaming market was valued at $455.45 billion in 2022 and is projected to grow to $1,902.68 billion by 2030, while traditional viewership is decreasing. Audiences need ...
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Thought Leadership
Scaling Up Without Breaking the Bank: 6 Ways every Streamer can Cut Costs with New Technologies and Business Models
Savvy streaming companies are turning to innovative strategies and modern technology to cut costs while maintaining quality. By leveraging the latest tools and creative methods, streamers can slash their expenses without compromising performance.
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Thought Leadership
True OTT Ad Monitoring Requires Real Testing Devices
With advertising-based streaming video booming, AVOD and FAST channels rising in popularity and top subscription-based streaming services adding cheaper ad-supported tiers, these advancing trends come with their own frustrations. Dynamically inserted ads are often riddled with errors, leaving customers, advertisers, and service providers unhappy. In this opinion piece, Witbe’s Yoann ...
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Thought Leadership
PFX, a leading Full Service Post-Production Studio, Streamlines its services with Qumulo’s Centralized Approach
Petabyte-scale file post-production by consolidating multiple locations and workflows onto the Qumulo File Data Platform.
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Thought Leadership
We need to talk about metadata: Why it’s critically important in today’s media supply chain
Media organizations are waking up to a new era of content supply chain management driven by metadata. David Fisher, Media & Entertainment Industry Principal, Snowflake makes the case for why the shift isn’t before time and explains the benefits for organizations and consumers alike—-including why it’s “win-win” for early adopters.
