All articles by Michael Burns – Page 3
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Industry TrendsHow We Built It: How PBS embraced the cloud to deliver Screen on the Green in VR
The PBS Short Film Festival has returned in virtual form, part of a multi-platform initiative to increase the reach and visibility of independent filmmakers from across the US. Michael Burns looks at how the Digital Innovation team at PBS developed it as a VR experience using a range of AWS ...
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Industry Trends
Sustainability Focus: Consumption matters
When it comes to M E carbon emissions it isn’t just the activities of broadcasters and other streaming content providers that have an impact, it’s also about how we as viewers and consumers of that content behave.
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Industry Trends
Watch parties: How shared viewing is boosting fan engagement
Locked down stadiums and the dearth of live event opportunities have seen sports federations, broadcasters and brands begin conducting watch parties for fan organisations and sponsors. IBC365 looks at how watching together has evolved as a solution to keep the fans engaged.
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Industry Trends
Sustainability Focus: The call for a sustainable film industry
If you are a filmmaker, TV producer or media professional trying to fight the huge threat of climate change, take heart. The European Audiovisual Observatory recently gathered a wealth of concerned voices and policy makers together in an online conference to see how co-operation could help tackle this urgent issue. ...
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Industry Trends
Sustainability Focus: A paradigm shift for vendors
How are vendors and manufacturers making sure their products and services support broadcasters, platforms and content creators in their efforts to make broadcast and film a more sustainable operation? Michael Burns finds those who serve the media industry are ready for climate action.
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Industry Trends
Making sense of metadata in the new world of content
The huge demand for content on the ever-increasing array of platforms and services is being matched by an increasing reliance on the use of metadata by broadcasters and content producers to help them find, manage and monetise their content.
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Industry Trends
Meeting accessibility targets in a fast-moving world
Broadcasters go above and beyond to ensure that they schedule enough programmes with subtitling, audio description and signing to exceed the targets of regulators. But how do they cope under the pressure of an audience constantly seeking news and new live experiences?
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Industry Trends
Behind the Scenes: Evil Genius 2 cinematic trailer
The cinematic trailer for Rebellion Games’ Evil Genius 2 has all the humour and production values of a Disney Pixar movie, but the way it was created couldn’t be further from the traditional studio workflow. Michael Burns goes behind the scenes to find out how world domination was planned and ...
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Industry Trends
Analysis: Iyuno’s acquisition of SDI and the state of localisation
The deal that turned lyuno-SDI Group into the largest international provider of localisation services for media and entertainment is the latest in a wave of mergers and acquisitions in a dynamic sector. Michael Burns takes a look at the deal in the context of a challenging market and finds out ...
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Industry Trends
Cutting the carbon cost of TV production
With streaming platforms ever hungry for content, demand for TV and film production is set to increase at a phenomenal rate, but in the race to feed our binge-watching, we need to be aware of the impact this activity is having on the planet, writes Michael Burns.
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Industry Trends
IBC2021: Content Everywhere exhibitors offer welcome boost to media industry
The Content Everywhere exhibition at IBC2021 promises to showcase some of the latest innovation in media, but the companies exhibiting in the zone are already powering ahead with breakthrough projects and technology.
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Industry Trends
Take your partners for the 5G revolution
ViacomCBS has detailed eight key areas where 5G technology is likely to see a significant impact across the entertainment supply chain and market. Michael Burns explores how the media giant first hopes to get the telcos to buy into its vision of the next stage of mass consumer engagement.
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Industry Trends
How We Built It: hayu’s AWS-based data and personalisation platform
OTT provider hayu has boosted its customer experience with tailored viewing recommendations using a system developed by Merapar that leverages machine learning algorithms.
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Industry Trends
Analysis: Inside Accedo’s acquisition of Hibox
News this week that the video experience pioneer Accedo is set to acquire Hibox, a provider of advanced TV solutions, will impact on their hundreds of media, telco and cable operator customers worldwide. Michael Burns looks at how the move has potential not just to give smaller customers top tier ...
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Industry Trends
Post house innovation and artistry on an app
Due to COVID-safe measures, remote workflows are a regular feature in today’s post production, but some facilities are taking it one step - or one app - further
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Industry Trends
How We Built It: Centroid’s performance capture facility
A new performance capture facility in the heart of Soho means that visual storytellers will be able to combine visual effects and virtual production with world class video and audio post production.
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Industry Trends
CDNs: Building a better video experience
Western European premium content owners plan to greatly accelerate their content distribution (CDN) workflows by 2022. With CDNs set to be the top media technology in the minds of enterprises, get prepared, and learn from the experiences of a panel of experts.
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Industry Trends
How MovieLabs aims to empower the creative process with software-defined workflows
Software-defined workflows are a practical way to develop reusable components and to automate aspects of the workflow that are currently manual. How can this be applied to the highly creative film and TV industry? To find out, Michael Burns explores a new white paper from MovieLabs.
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Industry Trends
Addressable ads: Delivering a personalised viewing experience
Addressable advertising is huge, promising greater engagement with viewers and therefore healthier return for advertisers than other forms of marketing, but it can still be rather mysterious for the uninitiated. Guided by a panel of experts, this webinar will help you explore the benefits, and the challenges, of addressable advertising, ...
