All articles by Mark Mayne
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Industry TrendsIBC Changemakers Podcast: Coffee and Data Bridges of the Future
In episode Five of the IBC’s Changemaker series of Podcasts, Actors and Changemakers, Johan Wahlberg, Head of Digital Partnerships, SVT speaks to Nadira Tudor about how he brokered some powerful tech collaborations with Apple, Samsung, Google and Amazon amongst many many more well-known companies- fuelled mostly by caffeine.
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Industry Trends
IBC2023 Preview: New Business Models - FAST, AVOD, AI and Cloud in the Mix
The latest IBC webinar delivered insights aplenty with an expert panel dissecting a broad range of business models and technologies that touched on topics from FAST to AI. cloud-native applications to CPMs, reports Mark Mayne.
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Industry Trends
IBC Changemakers Podcast episode 3: a new deal for climate change, and how to get involved
In episode three of the IBC’s Changemaker series of Podcasts, Actors and Changemakers, Will Attenborough, Danusia Samal and Fehinti Balogun speak to Nadira Tudor to share their views on climate change and how to connect sustainability into production.
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Industry Trends
IBC Changemakers Podcast: Building Long Term Sustainable Change in DEI
In episode two of the IBC’s Changemaker series of Podcasts, Chief Diversity, Equity and Inclusion Officer at Warner Brothers Discovery, Asif Sadiq spoke with Nadira Tudor to discuss how to inspire long-term change and create policies that make a real impact.
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Industry Trends
Esports: Challenging the Status Quo
The world of Esports is not only a dynamic and exciting one, but has begun to attract considerable interest thanks to a more professionalised approach to content and broadcast deals. Mark Mayne reports on gaming’s rising star.
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Industry Trends
Consumer Data and ROI - A Balancing Act
It has never been more important to understand your customers, a fact that media and broadcasters have always been well aware of, and in today’s digital environment there are many ways of slicing that cake, discovers Mark Mayne.
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Industry Trends
The Metaverse – Dead or Alive?
The metaverse continues to be all things to all men, as the saying goes. Incorporating everything from VR to gaming, virtual worlds to IoT, and layering on AI and blockchain, it’s no wonder that the appeal is considerable, but real-world success (and indeed definition) has been lacking to date. Mark ...
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Industry Trends
NAB 2023 Review: Evolution not Revolution
NAB 2023 has been and gone again for this year, the bellwether Las Vegas broadcast tradeshow now celebrating its 100-year anniversary. Mark Mayne rounds up the highpoints and key trends.
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Industry Trends
On-prem vs Cloud Storage: Towards a Hybrid Future
The industry debate between storing data in the cloud versus on-prem is a long running one, and as an expert panel in a recent IBC webinar discussed, one size does not fit all, writes Mark Mayne.
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Industry Trends
Driving Fan Engagement: Metaverse, NFTs and the Need to Be Genuine
Especially in this digital age, the need to cultivate a direct relationship with your fans has never been more important or necessary. Whether sports club, league or broadcaster, engagement is the key to success across the board, discovers Mark Mayne.
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Industry Trends
Sustainability in broadcast: ‘Don’t let perfect get in the way of good’
Sustainability is undoubtedly one of the hot topics in broadcast and streaming, a fact that an expert panel navigated spectacularly with a robust and well-informed discussion, writes Mark Mayne.
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Industry Trends
8K and UHD: ‘Don’t Focus on the Numbers - Focus on the Quality’
The webinar, Webinar: 8K content — dead or alive? covered a lot of ground, concluding that while 8K may still be in the gestation period, there is much to be said for the technology as a whole.
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Industry Trends
IBC2023 Accelerators: Kickstarter Day highlights the value of collaboration
The IBC2023 Accelerators programme has got underway in earnest, following the annual ‘Kickstart’ day on Feb 8th. The event saw a select group of industry leaders come together to hear the ‘longlist’ of pitches for inclusion in the 2023 Accelerator programme, prefaced with introductory presentations and culminating in the Awards ...
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Industry Trends
IBC2023 Accelerators preview: Where sporting innovation has no limits
The IBC2023 Accelerators programme has begun in earnest, with initial discussions around pitch proposals from a core team of key Champions and Participants beginning in December 2022 - including representative Champions from Microsoft, Warner Bros Discovery, BBC, Sky Sports, BT Sport and DAZN. The team has been developing ideas taking ...
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Industry Trends
AV1 ‘Gaining Ground’ in the Codec Wars
While it has been just over four years since its initial release, AV1 is maturing rapidly and beginning to see accelerated adoption, according to an expert panel, reports Mark Mayne.
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Industry Trends
Best of CES 2023: Tech trends to keep an eye on
CES2023 may have come and gone, but it has - as usual - left a considerable amount of food for thought. From the downright weird, such as Withings urine-scanning smart toilets, Smart bird feeders and L’Oreal’s robot lipstick applicator, to a slew of new EV launches and some serious TV ...
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Industry Trends
Webinar: How to Launch OTT and FAST services
The lean-back experience still has a lot of power for consumers, an expert panel agreed on the recent IBC webinar, Launching OTT and FAST services. While FAST has seen considerable industry interest of late, the fact that viewers are turning into FAST channels in large numbers does not necessarily result ...
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Industry Trends
2023: What to Expect
”May you live in interesting times”, as the popular saying (or ancient curse, depending on your interpretation) goes, and certainly 2023 is set to be very interesting indeed. From the global financial outlook and its repercussions, to the accelerating pace of technological change, there’s plenty ahead to give food for ...
