XroadMedia
Started by former executives of APRICO Solutions, a venture of Philips Electronics, we focus on recommendations, personalization and targeting in the media industry. Our team has more than 20 years’ experience in the recommendation space, working predominately with Service Providers, Streaming Operators, Media Companies and Broadcasters to personalize their digital media services for consumers.
Thought LeadershipWhy Generative AI is No Good Without Traditional Machine Learning
Generative AI (Gen-AI) is everywhere at the moment, it’s on everyone’s mind, from service providers to even end-users, thanks to the awareness of the technology through applications like ChatGPT or BARD. But is it a valid tool for the media and entertainment industry, particularly for content personalisation and monetisation solutions? ...
