Regional focus: North America
As the media technology industry gathered in Las Vegas for NAB, the IABM produced a regional report on one of the world’s largest broadcast and media markets.
The media landscape in North America is experiencing radical change. In the television industry, the until-now solid business models of media companies is being increasingly disrupted by competition from OTT operators such as Netflix, Amazon and Hulu. In the radio sector, the trend is similar: competition by digital radio providers such as Pandora and Spotify is squeezing advertising revenues, forcing some of the traditional networks to…
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