Cloud competition building around broadcast

Cloud platform solutions for broadcast media and entertainment are developing rapidly. The giant public clouds – Amazon AWS, Microsoft Azure and Google Cloud Platform – each have media-focused divisions. These have been building out portfolios with sets of features and functions targeted directly at this market.

These are not commodity services. As the features and functions have been developed in-house, in partnership or simply acquired, so stiff competition has emerged among the main public cloud providers. In tandem, each is striving to…