There’s a profound change in viewing habits taking place, with subscriptions to streaming services surging to 15.4m in the UK and young viewers deserting traditional TV, according to new research by media regulator Ofcom.
Adapt or die. Those are the stark words of warning facing traditional broadcasters and pay-TV operators across Europe, all searching for audiences and revenues amid unprecedented competition from streaming services.
The ignore-it-at-your-peril message landed on the doorstep of the British television establishment this week as the UK media regulator Ofcom delivered its Media Nations report.
The report is a comprehensive study of major trends in the UK’s television, radio and audio sectors, and starkly highlights the rise in market share of…
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