Set top box: An exciting possibility on the horizon

As I write this, the Fifa 2018 World Cup is in full swing. While the games are more exciting than ever before, there is another phenomenon that is equally gripping.

Early estimates suggest that online viewership of the championship is at an all-time high – Conviva has already witnessed 7.7 million peak concurrent viewers and more is expected to follow.

Content is being increasingly consumed online at an exponential rate. We are living in an increasingly…