OTT technology breeds new business models for amateur sports
With new technology creating more opportunities for OTT platforms in sports broadcasting, new business models are emerging for amateur sports leagues and smaller venues, says Pixellot Chief Executive Alon Werber.
New automated production solutions enable leagues without broadcast deals to produce all their games at a low cost and then stream them through their own and third-party platforms. Automated production completely changes the dynamics for smaller teams.
By being able to offer fans shareable or editable content and interactive viewing experiences – a big advantage compared to traditional TV broadcasts – they can significantly increase fan engagement.
Streaming services offer young viewers the…
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