Artificial Intelligence: Ready to add more value to your content
The media market is once again teeming with innovation. This time though, the innovation is not about better picture quality or improved signal processing, but it really lies within metadata, says Hexaglobe Chief Executive Franck Coppola.
As the quantity of content available online is exploding, metadata is now the key to offering better user experience and securing better exposure of your news and sport content. Properly indexed, footage can be found, navigated through and reused more easily. It is still the same content, but it is far more valuable.
The importance of metadata is even more significant now that video consumption is more and more interactive and takes place simultaneously on TV, various social networks, online services and mobile applications.
Yet, creating proper metadata is not that easy. It requires…
Read the full article
Sign up to IBC365 for free
Sign up for FREE access to the latest industry trends, videos, thought leadership articles, executive interviews, behind the scenes exclusives and more!
Already have a login? SIGN IN
IBC is owned by
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
Site powered by Webvision Cloud