Why self-built delivery networks are key to keeping big live OTT audiences happy

But this summer’s sporting events like the World Cup and Wimbledon tennis have shown that a substantial portion of viewers no longer tune in, instead they ‘onboard’. The wide-scale adoption of internet-delivered services to consume important sporting or cultural events is what we call ‘Big Live’ OTT.

And bypassing the traditional broadcast isn’t just for convenience. Content distributors are more aware than anyone that employing internet-delivered means allows them to…