OTT: The foundations for global growth are falling into place

We are now starting to see consumers subscribing to three or more OTT services, and although they may be the smallest, they are also one of the fastest-growing segments in the market. At Magine, we believe it’s a great opportunity for new OTT service entrants to grab the number three or even four spot next to the OTT streaming incumbents such as Netflix, HBO, and Hulu.

In recent years, the viewer’s appetite to consume new types of independently-produced content has also increased. And we’ve seen content production costs and content sourcing becoming less of a barrier for those looking to launch their own OTT service.

We’re really seeing a democratising of content distribution in the OTT market, and hopefully, we will see this trend accelerate in future.

The foundations for global growth in OTT are also falling into place. In fact, we’ve seen increased…