Next-generation UX: Standing out among the OTT crowd

5G looms just around the corner, promising to disrupt how viewers around the globe consume content. But perhaps most significant is the shifting priority around the consumer experience and how integral it now is in growing an audience in one of the world’s most competitive markets.

Content, in a loose sense, has become commoditised. It can be accessed anywhere, anytime. Whether it’s short-form YouTube clips or a three-hour immersive film, there is no shortage of quality programming to keep the masses entertained.

So how do you stand out from the crowd? What’s the secret formula to ensuring a viewer chooses your service over a competitor?

Our twenty-two years’ experience tells us the answer…