Encouraging innovation and collaboration

We are all familiar with the shift in the balance of power that has occurred, with viewers now in complete control of what they consume and where, and with more choice than ever before. We are served content in increasingly innovative and exciting ways, from sharper pictures in the form of ultra-high definition and high dynamic range to immersive experiences, such as virtual, mixed and augmented reality, while user generated content provides a visceral and immediate angle.

Viewing used to be by appointment only on one screen in the corner of a living room, but we now live in an era of almost endless possibilities. Mobile devices allow us to watch programmes wherever we may be, online catch-up sites allow us to stream shows we have missed, while subscription services serve up thousands of hours of new commissions and old favourites. And anyone with a smartphone has the ability to…