The challenges of niche sports production

British eventing team celebrate gold at FEI source FEI Adam Fanthorpe

Sports federations are increasingly partnering with sports producers to broadcast their niche events, IBC365 talks to leading sports producers about the do’s and don’t of covering smaller tournaments.

Nowadays, there are more opportunities to broadcast niche sports events than ever before thanks to the rise of digital media and the fall in cost of OB equipment.

Yet there are still plenty of challenges involved in successfully broadcasting smaller tournaments, particularly around budgets and managing client expectations.

This is all the more case in an era when rival major competitions push ahead with continual breakthroughs in technology.

So, while this year’s Open Championship golf was covered by a record…

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