Interview: Jette Nygaard-Andersen, MTG
The world’s leading media companies are grappling with how they can best adapt their business model to cope with the disruptions ushered in by the digital age. MTG has directed efforts towards a content-led hunt for Generation Z’s attention, according to experienced executive Jette Nygaard-Andersen.
The digital threat has prompted a sudden wave of mergers among the media giants. In the USA, AT&T is acquiring Time Warner and Disney and Comcast have been pursuing 21st Century Fox, while legacy media companies are scaling up to take on the FAANGs. In the digital savvy Nordic region, the Modern Times Group is taking a different path.
The Stockholm-based media firm recently announced it was splitting in two. MTG executive Jette Nygaard-Andersen has been instrumental in this move towards reinvention.
There are now two separate companies: Nordic Entertainment Group and MTG. Nordic Entertainment Group is built around MTG’s legacy Nordic free-to-air and pay-TV channels as well local OTT service Viaplay and digital network Splay.
MTG, meanwhile, comprises a portfolio of globally focused digital companies, based on…
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