Comment: What does the future hold for Facebook?

Facebook isn’t here to make friends. It’s here to make money.

In 2017, each individual Facebook user in Europe generated approximately $27.26 in revenue for the company, while users in North America were worth about $84.41 each. All together, we the people helped Facebook make $40 billion in profit last year as it connected its users with eager advertisers. 

While Facebook profits from our posts about families, friends, activities, and concerns about the future, many users report feeling overly reliant on social media, dependent on the hit of dopamine released in anticipation of pleasure from a new like, message, friend request or comment. By cheapening access to this natural brain drug, our dopamine receptors downgrade, resulting in an increase in mood swings, anxiety, irritability, loss of focus and lowered self-esteem.

Since the Cambridge Analytica scandal broke earlier this year the company has been thrown into a mid-life crisis. New security regulations and user concerns pushed shares down 20%, wiping out almost $130 billion in market value. Besides the fnancial impact, its likability has also taken a blow.

One of the biggest challenges to Facebook’s growth is that…