Interview: Nick Wilson, Endeavor

In what primary ways have consumers’ expectations of interactive viewing experiences changed over the last couple of years?
As OTT services continue to emerge, consumers now have more choices available to them than ever before. At the early stages of the industry we saw the need [for] services to be available across a multitude of devices– no longer keeping the viewer confined to one screen, like a television.

Now, to keep viewers fully engaged and drive subscriber retention, we are offering advanced features, such as personalisation and customisation to give the subscriber full control of what they want to watch, when and how they want to watch it. 

What implications have these evolving expectations had for the solutions portfolio at NeuLion - announced to be acquired by Endeavor - in particular the NeuLion Digital Platform?
The NeuLion Digital Platform provides content owners with the proper tools to get their content into consumers’ hands quickly and easily, ensuring they will be long lasting customers. As the OTT market evolves, we ensure that our platform continues to innovate with interactive, advanced features that will set-up our customers for success.

NeuLion’s platform is built on real-time technology so we’re able to immediately customise the entire application interface for each individual user, acknowledging who they are, where they are, and their past viewing habits. This is another engagement and retention tool that is native to the solutions we provide.

Aside from sports, which other areas of viewing do you think will drive OTT growth in the short- to medium-term future?
eSports, which are already being introduced to the industry by some of the larger content rights owners. In addition, there is a lot of…