Three major threats - ad blockers, ad bots and hackers - are compromising ad-based revenue models, says Inside Secure Chairman and Chief Executive Amedeo D’Angelo.
Can you provide in brief the formation and the early days of Inside Secure?
Inside Secure is a spin-off of Gemalto (at the time Gemplus) that occurred in 1995. The aim of the company was to build a series of Secure Microcontrollers with RFID interface to be used for transaction on Smart Cards. The company attracted a lot of interest from several stakeholders and built the whole product strategy and patent portfolio that would in 2005 create the base of development for the NFC industry.
How quickly did the company’s primary mission statement emerge, and how would you define that today?
The company emerged after 4 to 5 years as a security solution provider. It won 100% of the projects in US for a contactless payment card. The success of Inside Secure provoked huge reaction from the industry.
Major companies started to invest in contactless and created formidable competitors as NXP and Infineon building chips for the payment smart cards industry. Inside Secure was also one of the first providers of secured DRM of OTT solutions and secured the HBO Go launch for the Android and iOS app in 2011.
Security for mobile and connected devices is an area that is evolving rapidly all the time. How would you describe Inside Secure’s position in the space at the present time?
With more than two billion devices secured to date, we are capable of…
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