Android TV: Challenges in recommendation and targeted advertising
TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.
The main technology drivers for the business are: addressable TV, advertising, recommendation and personalisation. Our viewing habits will be transformed into a mixture of voice activations, customisation, and virtual and augmented realities.
We would like to emphasise these new or refresh functionalities, which Beenius can help TV operators achieve. With hybrid solutions, we can extend the lifetime of traditional DVB-C networks to also offer viewers new IP-related features.
In the field of advertising, evolution is…
Read the full article
Sign up to IBC365 for free
Sign up for FREE access to the latest industry trends, videos, thought leadership articles, executive interviews, behind the scenes exclusives and more!
Already have a login? SIGN IN
IBC is owned by
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
Site powered by Webvision Cloud