Interview: Mary Keane-Dawson, Truth Data Cloud
In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.
Mary Keane-Dawson is many things. A digital evangelist, entrepreneur, business mentor, executive coach, ad industry boss and co-founder of Truth – an agency which aims to set a new benchmark for the relationship between brands, the advertising industry and the consumer.
A highly respected figure in the world of advertising and ad tech, she has helped brands such as Mazda, Ford, John Lewis, BUPA, IBM, Nestle and British Gas to navigate the fast-changing digital landscape.
While many ad industry senior executives are firmly in favour of…
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