Interview: David Abraham, Wonderhood Studios

When IBC meets David Abraham in his offices in Holborn, London, his company is so new that he’s only just received the patent for its name. The former Channel 4 Chief Executive reveals that its title, Wonderhood Studios, reflects ‘a community where high-end content creation fuses with brand communication and audience insight’.

These have been the three components of the respected executive’s career to date: prior to C4, Abraham ran UKTV, Discovery’s UK networks and TLC in the US. Before that, he founded creative advertising agency St Luke’s.

Although the Wonderhood office is still relatively empty, there are dozens of print outs of brand logos representing a mix of digital and traditional businesses that have been tacked to the walls, including Netflix; Lidl; John Lewis; Ocado; Amazon.

It signals a new approach to content creation, based on…