Immersive technology: A unique opportunity for the industry

The way media content is created, produced, distributed, shared and consumed has been undergoing a huge change. User’s habits have radically shifted and social media, as well as personalized services, have become popular.

While traditionally broadcasting services were offered by specific organisations and companies with a well-established business model, currently the line between the traditional broadcasters and IT-based companies has blurred.

Content need not necessarily be distributed over the air with dedicated closed networks, since IP and mobile systems have become a significant distribution channel for media content. This has been also visible on the floors of the broadcast trade shows, where mobile and IT manufacturers have recently become actively present.

Multi-platform production and distribution is no longer…