IP opportunities: German broadcasters' real world usage
Transmitting via IP offers broadcasters the possibility of interconnecting radio, video and internet perfectly, writes 2wcom Chief Executive Werner Drews.
With this background, some radio stations and recording studios are already fully equipped for live streaming. Small studios or even young, modern radio stations are pioneers, simply because IP transmission is significantly more cost-effective and offers attractive possibilities to interact with their target group optimally for example via Facebook or YouTube.
But some broadcasters are still using conventional transmission techniques, and here’s why…
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