Enforcing accountability: How the industry can benefit from blockchain

Blockchain technology can help address these challenges. It has the potential to better manage media assets – such as copyrights or advertising inventories - and to lower costs and ad fraud.

Although blockchain is clearly a potential game changer, only 21 percent of the 147 M&E C-suite executives we interviewed stated that they are already exploring blockchain. Indeed, the M&E industry is a slow mover compared to many other industries (see Figure 1).

Twenty-eight percent of the interviewees said…