Interview: Matt Tabaccos, Ruptly

Matt Tabaccos, the Chief Commercial Officer of the fast-growing disruptive global news agency Ruptly, was an entirely apt choice for the IBC session Controlled Chaos: Embracing Change in News Media.

The panel discussed recent changes within the news agency business. “We looked at the extent of change perpetuated by technological advances and how they are forming and shaping new audience habits across platforms,” says Tabaccos. “We also looked at how much of the change we see is commercially driven. Businesses today often balance newsgathering investment with reaching revenue goals and engaging audiences.

“We service over 1300 clients across 89 countries 24/7 and wanted to share what we have learned over the past five years in that discussion, to show how shifts in the landscape have led us to launch Ruptly Pass,” he adds. “Costing €12.50 per month, this was developed to help emerging and mid-sized digital publishers.”

Editor-in-chief Margarita Simonyan has described Ruptly as “the alternative ‘go to’ resource in news footage,” so does it have a definable culture?

“Our motto is ‘news that expands views’, and we are proud that…