Best of breed: The future of OTT success depends on it
As OTT growth gains pace and traditional linear TV declines the importance of flexible architecture increases, writes M2A Media Solutions Architect Valentijn Siebrands.
Not too long ago OTT solutions were mainly developed in-house by a separate team or serviced by a turn-key end-to-end vendor.
In 2018, it is paramount that any future OTT business case demands finer control over CAPEX and OPEX dynamics. Finer control can only be delivered by adopting another growth strategy usually referred to as ‘best of breed’.
The rise of public cloud, luckily, supports…
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