Interview: Michelle Munson, Eluvio

Michelle Munson spoke at IBC2018 in her new guise as co-founder and CEO of Eluvio, a California-based start-up tasked with creating software technologies geared towards the requirements of a ‘content-centric’ internet. But in fact, she has been a familiar name to show attendees for some years, not least through her long association with file transfer software giant Aspera.

Having co-founded that company in 2004, Munson led Aspera as CEO until May 2017, including through its acquisition by IBM in 2014. A holder of multiple patents, Munson’s achievements include the co-creation, with Serban Simu, of the Aspera FASP transport technology. Now a ubiquitous presence throughout the industry, Aspera FASP can be used throughout the digital media supply chain to supersede satellite and tape-based delivery.

Now, having left Aspera last year, she is at the helm of a new start-up that has been established to address some very specific issues, principally “the cost of, and the economy for, digital media management distribution”.

“What we are trying to do is solve…