Collaboration: The buzzword of IBC2018
IBC was one huge media factory, structured on multiple technology collaboration efforts, writes IBC Daily reporter George Jarrett.
These partnerships varied in scope between the massive power play that is the AV1 codec down to the protocol behind the EBU-ADM renderer for object based sound production; and from the Agile Media Blueprint (AMB) envisaged by the Advanced Media Workflow Association (AMWA) across to DVB-I (for Internet), and the 5G-XCast project fronted by the EBU.
AMWA’s blueprint is something akin to the first sighting of the Joint Task Force on Networked Media (JT-NM) in the way it begs for wide industry development support.
AMWA Executive Director Brad Gilmer told everyone…
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