Digital pitch

As Executive Vice President and Managing Director of Eurosport Digital, Ralph Rivera sees new audiences as being beyond what we are already getting on linear.

“It means providing fans with a different option for engaging their passion,” says Rivera. “In other cases, it is really for the super fans, and they are really our prime target.

“They are people who want it all but can only get a subset of what they desire via linear,” he adds. “So is that all the courts in week one of the US Open, which is what we just did, or the beginning to the very end of every stage in the Tour de France, which is the way we cover it online?”

This is a huge opportunity to track new audiences, but there must be problems.

“The people who know us and what we deliver come to get that experience. The challenge becomes: does everyone know who we are? From a brand marketing perspective and having people really understand the proposition we deliver, that takes time to build,” says Rivera.

“There are really two big parts to the equation. One is…