Broadcast's role in making esports mainstream

The UK’s centre piece for business and entertainment growth is The UK’s centre piece for business and entertainment growth is esports according to Riot Games UK Head of esports Mo Fadl, who believes broadcasters are the key to helping the esports movement grow.

“How can we project our sport into the real world?” Fadl asked delegates at the recent Ukie parliamentary event in London.

Fadl called for partnerships and collaboration, pointing to the annual growth in the UK alone as a reason why it should be taken seriously. 

In 2017, the global esports market was valued at $493 million, with Statista estimating the global esports market revenue to reach $1.65 billion by 2020 based on 40% year-on-year pace of growth.40% year-on-year pace of growth.

“It is critical to build trust with the community by learning what matters to them and how they want to consume content” - Mo Fadl 

Fadl told IBC365: “esports and traditional broadcasters come from…