Interview: Jennifer Cooper, Microsoft

Having joined Microsoft from Adobe earlier this year, Jennifer Cooper brings with her a wealth of business development experience in the digital sphere.

As a long-time observer of the media landscape, she’s closely witnessed the massive changes cloud computing has triggered in the media and entertainment sector. She joins a company very much central to the global provision of that service.

As a whole, Microsoft’s Q2 earnings report in July indicated a revenue growth of 17%. Achieving that figure was helped in no part by the company’s Azure cloud computing services, which reported a whopping 89% jump in revenue.

“It’s a huge priority for the company,” says Cooper, regarding Azure’s continued performance in the market. “It’s growing extremely fast and it’s been extremely successful.”

Recently, the company has orchestrated a major communications push in order to outline the insights that AI can deliver in concert with cloud-based services - not least in the media and entertainment sphere, which continues to shift decisively towards on-demand.

“Audience intelligence and the…