The radical shift continues: IABM reveals buying trends

4K/UHD production and delivery has been singled out as the technology priority by technology users, while multi-platform content delivery remains a key priority, particularly for broadcasters.

The technology trends were highlighted against a backdrop of revenue growth in the media sector despite worsening profits, compared to the figures reported six months ago.

With regards to revenues, the impact of major sporting events in 2018 has arguably acted as a positive driver of advertising revenues. Profits continued to be under pressure as their growth rate further declined to -2.6%. The impact of the rise of online media – including OTT and other online video platforms – is biting into profits. More specifically, this pressure has prompted broadcasters to launch new initiatives while maintaining their traditional offerings.

This has had an influence on costs as these generally scale with increasing audiences. Profit margin distribution gave additional signs of deterioration as the percentage of companies in loss in the last year has increased from 11% to 18%.

These are the findings of IABM, which as part of its wide portfolio of…