Is content still King for the Gen Z audience?

The highly leveraged titans of media, such as Comcast, Disney, AT&T, Netflix and the not-so-highly-leveraged Amazon will battle it out to be the winner of the eyeballs.

It’s a battle of technology as much as it is content; the technology has to work, it has to be intelligent, it has to be connected and it has to be organically and seamlessly woven into our lives. This is what the audience demands.

As media-focussed creative, distribution, production, facilities and delivery businesses, how do we respond to the challenges and opportunities of technology and the audience that has driven?

How have we adapted to the changing viewing habits of those consuming our content: how they consume; when they consume; where they consume and therefore what they consume?

Shares in ITV fell by nearly 6% recently after Bank of America Merrill Lynch (BOAML) published its analysis concluding that the market is underestimating the decline of traditional TV viewing and the disruptive impact of services such as Netflix, Amazon and YouTube.

“We think the market underappreciates the…