RTL doubles down on content and stresses importance of ad tech

Remaining relevant and retaining audiences is a challenge RTL is overcoming with content investment and growing its ad-space opportunities explained group SVP Rhys Noelke.

Broadcasters that were once defined as strictly linear or over-the-top (OTT) are being forced to compete in a crowded market where global competition for eyeballs and “keeping the brand sticky” are critical to remaining relevant.

Speaking during the Connected TV World Summit in London, Rhys Noelke senior vice president of RTL said: “The business of TV has never been so competitive. Live TV and linear TV is merging and marrying with the video-on-demand (VOD) services and strengthening in local markets.”

And Noelke revealed the Luxembourg-based broadcaster that owns 60 broadcasting channels and 30 radio stations across Europe is doubling down on content.

He said: “Convergence in itself is