Journeying into the cloud

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In the first of a two-part series on cloud adoption, IBC365 looks at how vendors of varying size and age such as Scality, Signiant, Deluxe, M2A Media and Meta have rolled out cloud solutions for the industry.

During a gold rush, it’s a good time to sell shovels, goes the famous piece of business advice.

Some 170 years after suppliers made a fortune during the California Gold Rush, the same advice could apply to this golden age of production. But in place of shovels, think the cloud.

The industry has been awash with cloud-based launches in recent years, which have transformed workflows and provided revolutionary gains in speed, flexibility, and creativity.

It has also proved to be a good business to be in for quick thinking, entrepreneurial companies. The revenues for Amazon Web Services, for example, stood at $25.7 billion in 2018, a 47% jump on the 2017 year.

Cloud-focused technology companies serving the sports, news, film and entertainment markets have proliferated as a

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