Advice for cloud start-ups

There’s no shortage of technology companies now offering cloud products and services, catering for everything from more efficient archive to VFX collaboration.

The cloud has proved a fertile space for innovation – and for success too. Some of the busiest stands at NAB were the IT and tech giants such as AWS, IBM, Google, and Microsoft who are leading the charge in cloud. Their technology forms the foundation of virtual functions offered by most new ventures in the media space.

With innovation, of course, comes risk – with a heavy investment of time and money needed to bring new products to market.

With this in mind, IBC asked five companies that have launched cloud-based products in recent years to spell out what they have learned in the course of bringing their ideas from the drawing board to the market. We asked for their advice, and about some of the technical challenges they faced along the way – and have distilled them down to the eight key points below…