Live streaming: The latest solutions

There isn’t necessarily any right or wrong way of approaching live content streaming, and as such production workflows can vary substantially. But whatever the type of content, viewers tend to expect that the quality be comparable to that of standard linear broadcast content. Meanwhile, the cameras, encoders and capture devices used for streaming must be as simple and reliable to use as possible.

Those are the overriding impressions from speaking to vendors and service providers for this overview of live streaming. It depicts a sector in robust creative and commercial health, and one that is looking to the future with considerable enthusiasm.

London-based Streaming Tank was one of the first dedicated video production and live streaming companies, initially making its mark in the mid-2000s with music-oriented projects for artists including The Who and Sandi Thom. Since then, says founder and CEO James Wilkinson, Streaming Tank has covered “everything from film premieres and fashion shows” to auxiliary content for broadcasters – or as he describes it, “the…