Grabyo report: The consumer shift to OTT
What really matters to video audiences today? What are their preferred devices, patforms or approaches to ads? Grabyo’s Global Video Trends report tries to answer some of these key industry questions
The way consumers are watching video and TV has changed, with more people turning to paid online TV services than traditional pay-TV services across seven markets.
The 2019 Grabyo Global Video Trends Report, a study of 10,000 consumers in seven markets, found that more than half of people in those markets opted to pay for an online video service.
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