All Targeted Advertising articles
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Industry TrendsVirtual Product Placement: A Sense of Place
The reason virtual product placement (VPP) is generating plenty of industry excitement is the fact that it offers the potential to monetise both new and archive content. However, VPP also brings with it a number of challenges, writes David Davies.
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Video
Demo: Delivering optimal customer experiences in the golden age of content
IBC2022: As competition for attention continues to intensify, broadcasters must proactively deliver engaging content and viewer experiences to attract, retain, and grow audiences. However, as a result of siloed data and inadequate customer insights, many struggle to deliver on personalisation and suffer from wasted marketing spend and churn. Hear from ...
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Executive Interviews
Interview: Anna Chanduvi, Facebook
IWD: As Facebook’s lead for sports media partnerships across the EMEA region, Anna Chanduvi works with broadcasters, OTT platforms and digital publishers to help them drive engagement, subscriptions and monetization via Facebook and Instagram.
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News
IBC extends Technical Paper submission deadline
The deadline for submitting a Technical Paper for the IBC2021 Conference has been extended to Monday 8 February.
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Industry Trends
Why personalisation will define the next phase of streaming
Interest in delivering OTT/VOD services that accommodate greater personalisation of content and advertising closer to the viewer is growing all the time.
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Industry Trends
IBC Accelerator Programme: Delivering television as objects
Responding to the myriad of complex digital transformation challenges facing today’s Media Entertainment industry, IBC has introduced the Accelerator Media Innovation Programme. Ian Volans looks at these projects.
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News
Earnings review: Broadcasters and telcos reveal downturn across the board
IBC365 recounts the standout company results in the media and broadcast industry.
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Executive Interviews
Doubling down at Dplay and wrangling the beast
From founding an OTT startup to strategic monetisation and localising content, SVP digital and general manager at Discovery’s Dplay Winradit Kolasastraseni tells IBC365 that content is king but customer experience is a top priority.
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Industry Trends
YouTube: Can Google’s SVOD rule the OTTs?
With 20 million paying subscribers and a record $15.1 billion in ad revenue for 2019, is YouTube the strongest OTT competitor of them all?
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Video
Tech Expert: Inside AI
Video: In the third of a series of explainer videos, IABM’s Lorenzo Zanni details the technology behind, and applications of, artificial intelligence (AI).
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News
IBC extends deadline for Technical Paper submissions
IBC has extended the deadline for submissions for Technical Papers for IBC2020 to 10 February 2020.
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News
TikTok adds Verizon veteran to head EMEA business
Verizon Media VP EMEA and Latam Stuart Flint is set to join growing social media platform TikTok in an unspecified role.
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Industry Trends
Niche broadcasting: Celtic language collaboration
Collaboration between Celtic broadcasters combined with a slew of new funding pots has led to a new wave of high-quality indigenous language content with international ambition. Ann-Marie Corvin Reports.
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News
France hits Google with $167M fine for online advertising breach
The French competition watchdog has fined Google $167 million for abusing its power over the treatment of advertisers and its “opaque” business practices.
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Industry Trends
Top 10: Consume
As the year draws to a close, we take a look at some of the most popular news and industry trend articles in our Consume category.
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News
US DoD partners Verizon to deliver Forces network over IP
The United States Department of Defense has agreed a multi-year partnership with telco giant Verizon and the Defense Media Activity (DMA) to deliver content to overseas service members and their families.
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Industry Trends
Call of duty
Social media firms report that the use of AI and digital fingerprinting to screen harmful content has led to an increase in its removal as they double down in their efforts to make sites safer – but are they doing enough or will the duty of care soon become a ...
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Technical Papers
Networked collaborative recommendation architecture
In this paper, VTT Technical Research Centre of Finland explores architectural models for a recommendation engine network and a conceptual view of an ecosystem-based on them.
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Industry Trends
Reach and relevance drives revenue
Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.
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News
Amazon spat with Disney over Amazon Fire TV ad sales
Amazon’s Fire TV might not carry the new Disney+ service as the two corporate behemoths are locked in a dispute over the terms of advertising.
