All Personalisation articles – Page 3
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NewsVoice control transforms TV experiences
Voice has unlocked opportunities for broadcasters and platform operators to deliver customised experiences and next-generation TV experiences.
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Thought Leadership
Old rivals become new frenemies
Rival broadcasters are forming new alliances as they look to compete with streaming services.
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Industry Trends
UX takes centre stage
A seamless user experience has surpassed the belief ‘content is king’ with audience retention, engagement and discoverability critical for success.
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Video
Video: How does France 24 make content easy to find?
France 24’s David Couret tells IBC365 enriching its EPG data and curating the searchability of content is key to the best user experience.
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Thought Leadership
Using the cloud to build data-driven broadcasters
As digital content consumption grows, for the first time broadcasters have a direct customer relationship with the viewer with “real-time” insight into the user experience, writes Yeming Wang.
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Industry Trends
Netflix original: Inside Netflix’s post-production operation
From interactive episodes of Black Mirror to Bear Grylls’ latest series, Netflix’s post-production operation and supply chain is responsible for servicing the insatiable appetite for original content that will see it deliver more than 1,000 branded shows this year.
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Industry Trends
Why broadcasters are doubling down on dynamic ad insertion
With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?
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News
Facebook called to reform its “digital gangster” status
Democracy is at risk from the malicious and relentless spread of fake news and targeted misinformation of users’ data, a UK Parliamentary report has concluded.
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News
Tech giants urge US to adopt GDPR laws
Cisco has joined Apple, Microsoft and IBM in urging the US to follow in the footsteps of the European Union by formalising GDPR-like regulations.
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Industry Trends
2018’s most-read Consumption articles
Futuristic holographic phone, the Premier League rights battle, voice control to enhance UX and personalisation were the hottest topics covered in the most popular Consumption articles.
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Industry Trends
Branching out: Creating interactive episodes
Netflix is banking on the ‘choose-your-own adventure’ format as a key differentiator but do branching narrative formats work for TV?
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Webinar
On-demand webinar: Customer experience vs customer engagement
Telco and Media Entertainment companies need to look for new ways to engage customers to address the challenge of commodity markets and industry convergence. The question is, how?
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Industry Trends
Voice control set to transform UX
Leading media executives from Havas, C4, Amazon and Liberty Global predict that voice control will be the main innovation to enhance the TV viewer user experience.
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Technical Papers
The infinite capacity media machine
The fast-paced developments of cloud computing are evolving new kinds of machine that will be applied to professional media production.
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Industry Trends
IBC2018 Tech Talks: Personalisation
Read TiVo, BBC and Rai technical papers and watch their presentations on ‘true’ personalisation and the art of matching diverse content types to users expression of interest.
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Technical Papers
Personalising linear radio: Model and user evaluation
ABSTRACT The paper introduces radio personalisation, as part of the strategy to keep radio relevant, taking into account new available technologies and audiences changing their media consumption habits. A novel model for proactive context-aware radio personalisation based on the hybrid content radio framework is discussed, and a prototype ...
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Technical Papers
Personalising the public linear radio
With competition from online streaming platforms, many broadcasters have viewed the idea of providing some form of personalisation of their services as a necessity to remain competitive.
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Technical Papers
The future of media consumption
Media consumption is changing. To predict changes in user’s behaviour the majority of the industry is still relying on ownership of devices and usage of devices to predict media consumption behaviour.
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Executive Interviews
Interview: Enrique Rodriguez, Liberty Global
Liberty Global’s Enrique Rodriguez looks forward to a world of gigabit broadband, video with everything, and artificial intelligence that’s actually intelligent, he told delegates during the IBC conference last week.
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Industry Trends
IBC keynotes stress importance of partnerships
One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.
