All Augmented Reality articles – Page 5
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Industry TrendsIBC2018 Tech Talks: Visual excellence in production
In this Tech Talk and accompanying technical papers we hear from researchers and vision scientists - from the BBC, RheinMain University and Technicolor - on how they are ensuring the precision of HDR and colour in image capture.
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Technical Papers
Colour management for cinematic immersive experiences
In this paper, explore the challenges that have to be overcome to create colour-accurate immersive experiences at a cinematic quality level.
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Industry Trends
IBC2018 Tech Talks: VR & AR
Explore the next generations of immersive media with technical papers from leaders in the field including Fraunhofer Heinrich Hertz Institute and Ubisoft Paris.
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Technical Papers
MPEG-I coding performance in immersive VR/AR applications
This paper provides a technical/historical overview of the acquisition, coding and rendering technologies considered in the MPEG-I standardisation activities for immersive applications.
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Technical Papers
Automatic recognition of virtual reality sickness based on physiological signals
Virtual reality (VR) sickness seems one of the main limitations to the large-scale adoption of VR technologies. Thereby, it seems relevant to measure users’ physiological data in order to prevent and reduce VR sickness.
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Technical Papers
Advanced volumetric capture and processing
Volumetric video is regarded worldwide as the next important development step in media production. Especially in the context of rapidly evolving Virtual and Augmented Reality markets, volumetric video is becoming a key technology.
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Technical Papers
Immersive media over 5G - What standards are needed?
Mobile video will increase 9-fold between 2016 and 2021, accounting for 78% of total mobile data traffic by the end of the forecast period.
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Industry Trends
Endemol Shine embraces the AI revolution
IBC2018: One of the world’s biggest production companies is increasingly using artificial intelligence to power creativity and cut costs.
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Industry Trends
Virtual reality is set for lift off
IBC2018: The immersive market “will really start to grow next year”, says VR Industry Forum president Rob Koenen, pointing to creative and tech developments in the sector.
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Video
Video: Lily Cole and Kwame Ferreira
Impossible Founders Lily Cole and Kwame Ferreira discuss the impact of technology on the media space, planet-centric design and driving impactful change across businesses.
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Industry Trends
IBC Future Zone: Showcasing the future
BT, BBC R D and NHK are among the exhibitors showcasing exciting concept technologies and cutting edge-solutions in the IBC Future Zone.
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Webinar
On-demand webinar: IBC2018 themes
Watch on demand as IBC365 previews the anticipated themes and highlights of IBC2018.
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Industry Trends
The making of the ‘Hazard Hologram’
Football star Eden Hazard’s augmented reality interview on Belgian TV went viral soon after it aired during the World Cup. Here’s how it was produced.
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Industry Trends
Is mixed reality the future of immersive entertainment?
From interactive game shows to holographic headsets that allow sporting action to play out in front of you, mixed reality promises groundbreaking new experiences – but there are hurdles before the tech becomes mainstream.
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Industry Trends
The innovative tech embraced by ad creatives
This year’s Cannes Lions showcased how creatives the world over are putting new technology – like AI, blockchain, VR, voice and facial recognition - to highly imaginative uses.
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Industry Trends
Has VR scored at the World Cup?
Reviews for VR coverage of the World Cup have so far been mixed. Yet many in the VR industry say it is too soon to judge the technology, and that the best is yet to come.
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Industry Trends
Q&A: Five startups that want to change media
In the first in a two-part series we showcase five startup companies from around the world that offer innovative solutions to disrupt the traditional technology ecosystem.
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Industry Trends
Apple backs "transformational" AR
Augmented reality (AR), Dolby Atmos on Apple TV in 4K and new software features were unveiled at the World Wide Developer’s Conference (WWDC) in San Jose on Monday.
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Video
Roundtable: Creating and delivering immersive content
Muki Kulhan hosts IBC365’s first roundtable discussion with industry experts discussing the creative, technical and business aspects of producing to delivering immersive content experiences.
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Industry Trends
Spotlight on: Immersive film makers
IBC365 speaks to three VR and 360-degree video directors and cinematographers about how they capture immersive content and what the future holds.
