Driving content into vehicles

It’s time to stop thinking of the car as a Jetsons-style entertainment pod. Autonomous vehicles are the next entertainment frontier and content producers are being urged to get in the fast line.

“Self-driving cars will turn us all into passengers and make the ‘moving living room’ a reality,” says Sol Rogers, CEO and founder of UK-based immersive content producer REWIND. “A media revolution is on its way.”

For the content industry, the car is a new revenue stream enabling new advertising models and new consumer experiences. Broadcasters and content suppliers should be incentivised to take their content on the road and become a part of a true TV Everywhere experience.

“People are already watching entertainment in the car via 4G, and soon 5G, as well as via in-car WiFi,” says Neale Foster, CEO of automotive software developer, ACCESS Europe. “But soon consumers will be able to enjoy a hyper-personalised in-car entertainment experience that combines the lean-back experience of TV with…