Taking the pulse of kids TV
There is more content for kids to watch than ever before. So why is the kids’ TV market still so challenging for producers and broadcasters? Tim Dams reports.
Today’s children have more media choice than ever.
Over half of ten-year-olds now have their own smartphone, while almost all 15-year olds have one, giving them access to content on YouTube and Netflix and to their friends via WhatsApp, Snapchat and Instagram, and newer platforms such as TikTok and Twitch. Meanwhile, 59% of 12-15-year olds have their own tablet.
It’s hardly a surprise that children’s viewing habits are changing radically as a result.
More children now use video-on-demand (VoD) than watch live broadcast TV, according to a new report from regulator Ofcom published this week. In fact, VoD viewing has doubled over the last five years. One in four children do not watch live broadcast TV at all.
Meanwhile, 5- to 15-year olds are more likely to pick YouTube (45%) as their platform of choice over…
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