Giving fans what they want: The power of personalisation
Premium and niche sports fans have called on OTT services to provide streaming experiences with customised experiences, advertising and social media content but who will prevail and be crowned the Netflix of sports?
The sports broadcasting landscape is at a time of flux as content distribution models shift to meet consumer demands, new technology and monetisation models funnel this change into new directions.
Live sports have historically always captured the attention of audiences from football to boxing, golf and horse racing, according to Nielsen research eight out of 10 of the most viewed telecasts in 2019 were sports related.
Whilst many sports fans are already leveraging OTT services to provide access to their favourite sports leagues and teams, pay-TV providers rely heavily on fans to pay to watch the action.
As the worlds of sport, technology and streaming collide the changing viewing habits of sports fans and the services they want to stream has created a…
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