All Ad sales articles – Page 2
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Industry TrendsThe outlook for esports
Ticket sales for live events might be down, but esports sponsorship, media rights and advertising revenues have held up surprisingly well during the coronavirus pandemic, with predictions for long term growth remaining robust.
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News
UK ad spend sees ‘grave’ fall in second quarter of 2020
An unprecedented fall in UK marketing budgets as a result of the Covid-19 pandemic has been laid bare in the IPA Bellwether Report for the second quarter of 2020.
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Industry Trends
Can AI help producers beef up back catalogue revenues?
Coronavirus has hit producer revenues hard by stalling production around the world. Can AI-based ad insertion technology help them to squeeze incremental revenues from their back catalogue at such a challenging time?
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Industry Trends
Which platforms will gain from the Facebook ad boycott?
With more than 160 major companies pulling their advertising from Facebook, traditional platforms like TV through to digital giants such as Amazon, TikTok and YouTube look set to benefit.
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News
News roundup: BT partners Sky Media and Sony exec joins Apple
29 June - 3 July: Your guide to what’s happened this week in the media, entertainment and technology industry.
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Industry Trends
Live TV sports rights to take a Covid-19 hit?
As sports return to our screens, analysts are predicting a downturn in the sports broadcast rights market. But what will be the longer-term impact? Ross Biddiscombe investigates.
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Industry Trends
Ad industry spots money in the cloud
Slowly but surely, the advertising industry is switching on to the financial advantages of the cloud to help simplify the delivery of multiple versions of commercials around the world, and to make addressable TV advertising a reality.
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News
Saudi Arabia promises piracy crackdown after WTO report
The Kingdom of Saudi Arabia has pledged a crackdown on broadcast piracy after a World Trade Organisation investigation found the state had not done enough to tackle pirate sport service BeoutQ.
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News
NBCUniversal and Sky unveil leadership team for One Platform ad offering
Comcast-owned NBCUniversal and Sky have unveiled the leadership team for their new One Platform Global Advertising Partnerships offering, which was announced last month.
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Industry Trends
Covid content bridges the sports gap
As major sports return following postponement due to coronavirus restrictions, Ross Biddiscombe looks at how broadcasters and OTTs have bridged the gap in sporting content.
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Industry Trends
Brands look to capitalise on esports growth
Lockdown has seen a surge in competitive video gaming, causing advertisers to take a closer look at esports as a medium.
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Industry Trends
Earnings review: Disney, ITV, WarnerMedia count cost of coronavirus
IBC365 recounts the standout company results in the media and broadcast industry.
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News
NBCU and Sky partner for ads
NBCUniversal is set to partner with fellow Comcast stablemate Sky to launch a new global advertising venture.
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Industry Trends
Ad tech market heats up
The past few weeks have seen a number of digital players launch or revamp ad tech platforms, as well as new ISBA research showing that half of online ad spending goes to industry middlemen.
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News
Sky launches £1m SME support scheme through AdSmart
Sky’s advertising arm has launched a £1 million support scheme offering 100 small businesses TV advertising campaigns through AdSmart to support them during the coronavirus lockdown.
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News
BBC looks to save a further £125m
The BBC needs to find a further £125 million savings this year, according to outgoing director general Tony Hall, who confirmed senior staff will take a salary freeze until August 2021.
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News
ITV launches new Shout Out ad platform
British broadcaster ITV has launched a new advertising proposition aimed at allowing advertisers to share information with consumers quickly and cost effectively during the coronavirus pandemic.
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News
Facebook and Google made to pay ad-revenue in Australia
Technology giants Google and Facebook will be required to pay Australian media outlets for news stories published under a new mandatory code of conduct on digital platforms.
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Industry Trends
Earnings review: Financial wins for Netflix and major tech players
IBC365 recounts the standout company results in the media and broadcast industry.
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News
Covid-19 crisis to hit TV broadcasters hard with falling ad-revenues
While all technology, media and entertainment sectors will be negatively impacted by coronavirus, TV broadcasting will be hit the hardest from a loss of ad-revenues.
