All Ad sales articles – Page 5
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NewsRTL seeks ad-tech partnerships and revamps management
Broadcaster RTL has overhauled its ad-tech business, creating a centralised European hub while calling for partnerships to drive digital video monetisation.
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Thought Leadership
Contextual is advertising’s version of vinyl
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder head of strategic partnerships Brian Rifkin.
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Industry Trends
Getting audience measurement – and influence – right
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
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News
Spend on cinema ads to grow by 6.8% in 2019
Growth in Cinema advertising spend is set to outstrip all other traditional media worldwide, according to a report from WARC.
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News
YouTube to stop targeting video ads to children
YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.
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Industry Trends
Come together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president managing director, Discovery.
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Thought Leadership
The importance of new markets to the future of OTT
A fundamental step is to think of how content workflows are sourced, managed, localised, secured and delivered, writes Axinom CCO Stefanie Schuster.
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Thought Leadership
The greatest era yet for the video industry?
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
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News
IBC launches IBC Daily website
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
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News
UK watchdog bans TV ads under indecent gender stereotyping
Philadelphia and Volkswagen’s latest adverts have been pulled from TV after contravening new UK regulation on gender stereotyping.
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Thought Leadership
Driving innovation in server-side ad insertion
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder CTO David Springall.
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Industry Trends
Content overload, or time for fresh thinking?
As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.
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Thought Leadership
The relationship between insight and advertising
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
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Webinar
Engaging users and boosting advertising with AI
Join IBC365 on demand to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.
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News
Connected TVs now account for nearly half of video ad impressions
Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.
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News
WarnerMedia to open 5G Innovation Lab
The WarnerMedia Innovation Lab will be powered by the AT T 5G network and be one of the first permanent 5G studios.
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News
ProSieben and Discovery to launch SVOD service & Vodafone inks Telefónica deal
Your guide to what’s happened this week in the media, entertainment and technology industry.
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Executive Interviews
Interview: John Honeycutt, Google Cloud
Google Cloud signalled its ambition to build up its telco, media and entertainment client base with its hiring this year of Discovery CTO John Honeycutt. He tells IBC365 about his plans at the company.
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Industry Trends
MipTV: French TV embraces risk to stay relevant in digital era
A noticeable shift toward greater risk-taking and collaboration by French broadcasters was one of the big talking points at the MipTV programming market in Cannes.
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Industry Trends
Why broadcasters are doubling down on dynamic ad insertion
With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?
