All Product placement articles
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Industry TrendsCan AI help producers beef up back catalogue revenues?
Coronavirus has hit producer revenues hard by stalling production around the world. Can AI-based ad insertion technology help them to squeeze incremental revenues from their back catalogue at such a challenging time?
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Industry Trends
The cost of the coronavirus
As coronavirus continues to spread around the globe, the financial impact is being felt by the media and tech sector through event cancellations, abrupt drops in ad revenue, share price falls, and disruption to production schedules.
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News
NBCUniversal flogs Snap stake for $500M but pursues content production
NBCUniversal has sold its entire $500 million equity stake in Snap Inc as it ramps up investment for its new streaming service.
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News
Industry moves: Disney, Endemol Shine and Discovery
IBC365’s update on new company appointments, resignations and restructures across the content and broadcast industry.
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News
Film studios back Oracle in legal coding battle with Google
Members of The Motion Picture Association, excluding Netflix, have backed Oracle in a Supreme Court hearing in the US over a computer code dispute.
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News
Disney+ activates in UK & WarnerMedia and HBO Max announce Warner Max
3-7 Feb: Your guide to what’s happened this week in the media, entertainment and technology industry.
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News
TikTok adds Verizon veteran to head EMEA business
Verizon Media VP EMEA and Latam Stuart Flint is set to join growing social media platform TikTok in an unspecified role.
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Industry Trends
Analysis: The evolution of immersive
Several studies have attached massive numbers to the VR and AR sector, but VR, in particular, has suffered a number of setbacks from the likes of Google and the BBC. James Pearce takes a look at the immersive market.
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News
Italy to launch “web tax” in 2020 targeting digital giants
Italy has confirmed that it will implement a 3% web tax on large-scale web-based activity from big digital companies starting next year.
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Industry Trends
Reach and relevance drives revenue
Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.
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News
YouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
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News
Recruit with neurodiversity in mind, says Microsoft
IBC2019: Diversity of thought in the media and tech fields is becoming increasingly valued according to Monday’s session on neurodiversity – but employers need to reassess their work practices if they want to benefit.
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Video
Content marketing: Authenticity is key
IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.
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Executive Interviews
Interview: Marion Ranchet, Roku
The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.
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Thought Leadership
Embracing the OTT Technology of Tomorrow
A personalised OTT experience helps engagement and opens new monetisation opportunities in advertising, says Massive CEO Rob Downey.
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Thought Leadership
Contextual is advertising’s version of vinyl
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder head of strategic partnerships Brian Rifkin.
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Industry Trends
Getting audience measurement – and influence – right
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
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News
Spend on cinema ads to grow by 6.8% in 2019
Growth in Cinema advertising spend is set to outstrip all other traditional media worldwide, according to a report from WARC.
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News
YouTube to stop targeting video ads to children
YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.
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Industry Trends
Come together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president managing director, Discovery.
