All Data analytics articles – Page 4
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Thought LeadershipContextual is advertising’s version of vinyl
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder head of strategic partnerships Brian Rifkin.
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Industry Trends
Getting audience measurement – and influence – right
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
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News
US and France agree deal on digital tax
Silicon Valley technology giants will face taxation after the US and French Presidents struck a deal during the G7 Summit.
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News
Spend on cinema ads to grow by 6.8% in 2019
Growth in Cinema advertising spend is set to outstrip all other traditional media worldwide, according to a report from WARC.
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News
YouTube to stop targeting video ads to children
YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.
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Industry Trends
Come together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president managing director, Discovery.
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Thought Leadership
The greatest era yet for the video industry?
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
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News
IBC launches IBC Daily website
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
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Thought Leadership
Driving innovation in server-side ad insertion
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder CTO David Springall.
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Thought Leadership
The relationship between insight and advertising
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
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News
Connected TVs now account for nearly half of video ad impressions
Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.
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Industry Trends
Nordic broadcasters breaking boundaries
As consumers navigate the crowded OTT and linear TV market, traditional broadcasters are also looking to diversify and add value beyond their core offering. The cooperation and competition among broadcasters, technology companies and digital streaming services were the hot topic during a leadership debate at the recent Northern Waves ...
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News
Warner Media to boost CNN digital enterprise
Warner Media CEO John Stankey yesterday laid out a new organisational model which the company hopes will accelerate its development and distribution of content.
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Webinar
Transforming production and broadcast with 5G
Join IBC365 on demand to learn how 5G will transform the way content is created.
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Industry Trends
IBC opens submissions for 2019 Technical Papers
The call for Technical Papers is now open for the IBC2019 Conference.
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Webinar
On-demand Webinar: Esports goes mainstream
Join IBC365 on-demand to hear industry experts explain how esports is transforming live content and reaching new audiences as it crosses into the mainstream and catches the attention of the biggest media businesses.
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Industry Trends
2019: The year of “significant” cloud adoption?
BBC, Discovery and ITV amongst first adopters of cloud solutions choosing Amazon ahead of Google and Microsoft.
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Webinar
On-demand webinar: Why telcos need content and content providers need telcos
Join this IBC365 webinar on demand to discuss how the boundaries between broadcasters, pay TV platforms, OTT operators and telecoms providers are blurring.
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Webinar
On-demand webinar: Accelerating innovation across Media & Entertainment
This IBC365 webinar outlines and explains the collaborative Media-Telecom Catalyst innovation programme and how you can get involved in designing solutions to current media & entertainment challenges.
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Executive Interviews
Interview: David Abraham, Wonderhood Studios
The former Channel 4 boss discusses his role in saving the British pubcaster from privatisation and reveals more details of his latest venture, which fuses high-end content production with brandcasting and data insight.
